img

What Does It Take To Keep Gen Z Shopping In Store?

A few things we know: Gen Z craves in-person communication. While they aren’t against shopping from computers or smartphones, when given the opportunity, they will go to the store. Why? By going to the store, they get real time, face-to-face interactions with someone that can sell a certain product. This also goes along with Gen Z having FOMO (fear of missing out). They don’t want to wait...

Read More

img

Gen Z Won't Know A World With Cash

The other day I was driving with Jonah and pulled into our bank’s ATM line because I’ve grown sick of asking him for the $75 he owes me. To be honest, it really had nothing to do with the reimbursement and everything to do with him following up on his commitment. It was me trying to be a parent. While pulling into line, he says, “What are you doing?” I respond, “We’re going to the...

Read More

img

Gen Z Wants Feedback on the Job, and That’s a Good Thing

On a recent flight, I found myself sitting next to an HR specialist. She was a Gen Xer like me. When she found out that I studied generations, she got very heated about her frustrations with Millennials and their need for regular feedback on the job. Was this the time to tell her Gen Z prefers the same thing albeit keeping these feedback sessions to a quick five minutes? I tried to remind her...

Read More

img

Gen X Parents Support Gen Z's Exploration of Alternative Education

It used to be that you graduate high school and then go on to college. However, 75% of Gen Z say there are ways of getting a good education other than by going to college at all.   Are their Gen X parents nervous about this fact? Not exactly. Instead, they’re encouraging their Gen Z kids to be 100% certain college is the path for them before making the monetary investment. Why? Gen X...

Read More

img

Gen Z's Willing To Work If The Price Is Right

Gen Z is worried about debt and it’s affecting their views on college, home ownership, holiday shopping and especially employment. Like previous generations, Gen Z wants work experience but more than that, they want money. A bullet on a resume won’t suffice. When asked what’s the most important factor for choosing an employer, Gen Z’s top response was SALARY. This is a definite shift...

Read More