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We're Hiring - Right and Left Hand to Cofounders

COMPANY    Gen Z Guru POSITION     Right and left hand to cofounders JOB DETAILS    Part Time Position (20-hours a week – flexible schedule) An enthusiastic, self-starter who will be responsible for making sure the cofounders of Gen Z Guru are supported and the office runs smoothly. In addition, the position will serve as the face of the company being the frontline working with...

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What Does It Take To Keep Gen Z Shopping In Store?

A few things we know: Gen Z craves in-person communication. While they aren’t against shopping from computers or smartphones, when given the opportunity, they will go to the store. Why? By going to the store, they get real time, face-to-face interactions with someone that can sell a certain product. This also goes along with Gen Z having FOMO (fear of missing out). They don’t want to wait...

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Gen Z Won't Know A World With Cash

The other day I was driving with Jonah and pulled into our bank’s ATM line because I’ve grown sick of asking him for the $75 he owes me. To be honest, it really had nothing to do with the reimbursement and everything to do with him following up on his commitment. It was me trying to be a parent. While pulling into line, he says, “What are you doing?” I respond, “We’re going to the...

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Gen Z Wants Feedback on the Job, and That’s a Good Thing

On a recent flight, I found myself sitting next to an HR specialist. She was a Gen Xer like me. When she found out that I studied generations, she got very heated about her frustrations with Millennials and their need for regular feedback on the job. Was this the time to tell her Gen Z prefers the same thing albeit keeping these feedback sessions to a quick five minutes? I tried to remind her...

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Gen X Parents Support Gen Z's Exploration of Alternative Education

It used to be that you graduate high school and then go on to college. However, 75% of Gen Z say there are ways of getting a good education other than by going to college at all.   Are their Gen X parents nervous about this fact? Not exactly. Instead, they’re encouraging their Gen Z kids to be 100% certain college is the path for them before making the monetary investment. Why? Gen X...

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