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The Name Game

Gen Z: The most diverse generation to date When it comes to different generations, the name given to each can mean a lot as they define, describe and offer insight into that group. So what are the names given to each generation and what do they mean? Traditionalists (1990-1945) - Proud of their name, they uphold traditional values and like to maintain privacy. They beat back the Great...

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Shopping Shift for Gen Z

Gen Z: 83% prefers face-to-face communication Power Reviews posted an interesting article about shopping, research and the purchasing behavior of those 34 and younger. While they break out Centennials as ages 13-18 and Millennials as ages 19-34, GenZGuru looks at Gen Z as anyone born after 1995 (21 and under). The article reveals a potential shift back to in-store shopping, as opposed to...

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I Can Do That in a Day

Gen Z: 56% think onboarding at a job should take a day or less The leading edge of Gen Z is eagerly diving into the workplace. As employers, our challenge is how we onboard them. And it’s nothing like earlier generations. When collaborative Millennials showed up on the job, employers had to take orientation to a different level. From ropes courses to week-long interactive training...

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Our Iowa Gen Z Focus Groups

FIRST-TIME ELIGIBLE GEN Z VOTERS LIKE SANDERS - NOT TRUMP Gen Z Focus Groups Held On Eve of Iowa Caucuses Des Moines, IA / January 31, 2016 – Donald Trump is not connecting with the young voters that insurgent candidates covet, while Bernie Sanders is, according to a focus group of first-time-eligible “Generation Z” voters conducted at Waukee High School in suburban Des Moines Sunday...

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Gen Z + Iowa Caucuses = ?

We’re in Iowa listening to Gen Zers who are eligible to vote in the 2016 elections talk about politics and their experiences with their first Presidential race. Overall, the Gen Zers feel the issues this election deals with are important and include education, LGBT, college, and the environment. Here's a sampling of what we asked, and the answers are in no particular order. When we asked how...

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