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Trust But Verify

Gen Z: Only 5% believe your reputation is important Bear Stearns financial collapse, BP’s oil spill, Lance Armstrong’s doping scandal, Edward Snowden’s NSA leaks. When you’ve grown up witnessing some of the most sacred brands and leaders crumble, it’s no wonder that reputation isn’t enough. Throw in some Gen X parents experiences (gas prices from the 70s, Nixon leaving office) and...

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